A plan of action designed to promote and sell a product or service is a strategy. Marketing strategy should not be confused with a marketing objective or mission. A goal maybe to become the market leader, perhaps in a specific niche; a mission maybe something along the lines of "to serve customers with honour and dignity"; in contrast, a marketing strategy describes how a firm will achieve the stated goal in a way which is consistent with the mission, perhaps by detailed plans for how it might build a referral network. Strategy varies by type of market. A well-established firm in a mature market will likely have a different strategy than a start-up. Plans usually involve monitoring, to assess progress, and prepare for continuous growth along with preparing for contingencies if problems arise.Marketing strategies may differ depending on the unique situation of the individual business and hence we sit with you to understand your business growth and requirements, focusing on the need of the hour so that the implementation is instant which helps in ROI [Return Of Investment]


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